Ultimately, the company is not so much concerned with growing Game Pass as its singular hope for the future. “Xbox Everywhere.” That’s the nice, neat slogan Microsoft is now using to sum up its distribution ambitions. But Microsoft has proven that it has the resources and desire to deliver Game Pass “to every device,” which means Spencer’s long-term vision might be closer than we think. Back in 2018, the exec, speaking to a crowd at a San Francisco business conference, said of the company’s Xbox Game Pass subscription service: “It started on console, it will come to PC and eventually it will come to every device.”īack then, and with little knowledge of Spencer’s bonafides, that probably sounded a bit like corporate bravado falling somewhere between a long shot and wishful thinking. Microsoft Gaming CEO Phil Spencer is well known for this follow-through.
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